Why Japan ? Business to Business - b2b

Japan is now pulling out of the recession which it experienced in the 90's and is experiencing modest growth of 1 - 2% in its economy. Even in the 90's, it was and is still one of the world's richest nations with an industrial base which still offers many opportunities for the exporter of goods, software, technology and services.

The bursting of the bubble economy has stimulated the Japanese to look abroad for cheaper sources of supply for raw materials, components, software and services. The buzz word in Japan for business is "Ristora" or restructuring businesses to keep them at the leading edge of production technology by out-sourcing materials, goods and services.

Business confidence in Japan is improving, the stock market is rising, inventories are going down, the Yen is gaining in strength and long term economic prospects are good. Deregulation, simpler forms of distribution and new lifestyle and leisure patterns are all creating opportunities for many foreign firms.

With a GDP equal to that of Germany, France and Italy combined and 2.5 as large as the rest of Asia, is it a market you can afford to ignore ?