Why a Web Site in Japanese ?

For many years, the Japanese have recognised the importance of exporting their products and making sure that the consumer can quickly understand them in their own language. Think of all the manuals for televisions, cars, videos that were written in English, French, German, Spanish for your benefit. Would you even buy the product if it didn't have a manual in your own language? Isn't it just the same for the Japanese?

In many ways web sites are just like product manuals or corporate brochures, if you want to do business with the Japanese it is more than just a courtesy to present your information in their own language. It shows your genuine desire to do business, it shows that you are prepared to be flexible and meet them half way. With a web site in English and Japanese, it supports your clients whether they choose to view it in English or in Japanese.

If the Japanese market presents you with opportunities a conventional approach might be to work through a Japanese Agent. But of course, you have the problem of finding one and finding one who will actively promote your business, rather than just soaking up a competitor for other companies that he deals with. Instead of dealing through an Agent in Japan, a web site will let you get straight to your customers and know precisely what message is being given to them.