Why a Web Site ?

Despite all the hype about web sites and the subsequent fear of dot.coms going out of business, there are several very good reasons why you would want to use the Internet. While the Net will not simply replace all the other ways that you approach your customers and clients, it is an additional mechanism which is becoming an important part of your Marketing and Communications Mix.

At its simplest there are four key business functions that the Net and Spidacom can achieve for you.

	Reach and attract new customers through your web site.
	Retain customers by servicing them and supporting them more effectively.
	Reduce the costs of communicating with your customers or possibly in delivering your services.
	Get your product or service to market quicker than through other means.

But web sites can serve many other functions as well.

• Instant Marketing - get your product or service information to your clients hot off the press.
• Market research - gather data about your potential clients and use the Internet to convert them to customers.
• Flexible - change prices as necessary, regulate your business in the market by swift price changes as circumstances change.
• Selling in marketing mix.
• Improve your market profile.
• FAQ - Frequently Asked Questions - let your clients ask all the questions which they want, without bothering your staff.
• CRM - Customer Relationship Marketing - track your customers as they develop over time and be ready to offer them the next product they need as they realise they need it.
• Cost reduction - Email will reach your on line clients for a fraction of a penny. Mailshots become almost free.